Business Strategy Coursera Quiz Answers

All Weeks Business Strategy Coursera Quiz Answers

Practice Quiz : Orientation

Q1. This course includes ___ modules.

  • 2
  • 3
  • 4
  • 5

Q2. I am required to purchase a textbook for this course.

  • True
  • False

Q3. Which of the following activities is NOT required in each module?

  • Watch the lecture videos.
  • Complete the practice quizzes.
  • Complete the module quizzes.
  • Complete the peer reviewed assignments.

Q4. The Honors Assignments are not required activity. However, work for the Honors Assignments will be recognized as Honors on the course certificate.

  • True.
  • False

Q5. The following tool(s) will help me use the discussion forums:

  • Upvoting posts
  • Reporting inappropriate posts
  • Following a thread
  • All of the other options are correct.

Q6. If I have a problem in the course I should:

  • Email the instructor
  • Call the instructor
  • Drop the class
  • Report it to the Learner Help Center (if the problem is technical) or to the Content Issues forum (if the problem is an error in the course materials).

Leading Strategically: Quiz

Q1. Which of the following are characteristics of a good mission statement?

  • Does not lose sight of the customer needs or problems that the company was built to address
  • Is a memorable, inspiring, brief statement
  • Emphasizes the creation of some type of customer or social value
  • All of the above

Q2. Why did Blockbuster shut down or close?

  • The company ran into labor problems
  • The same needs of the customer were met with a better business model
  • Blockbuster substituted its business with more in-demand liquor business
  • The company was badly run and so it ran out of cash

Q3. What does the letter ‘R’ in the V-A-R-S framework stand for?

  • results
  • realization of value
  • resources
  • research

Q4. The true impact of vision and mission statements does not depend on the actions of the company’s leaders.

  • False
  • True

Q5. Which of the following is NOT true about Uber’s business model?

  • Uber employs a rating system where both the driver and passenger can rate each other after the ride
  • Uber ensures high quality of customer experience by directly employing its drivers
  • Uber paid around 80% of the fare from a ride to the driver and kept 20% to itself
  • Uber does not own the fleet of vehicles it uses for its services

Business Strategy Week 02 Quiz Answers

Quiz : External Analysis

Q1. What does the “S” in the PESTEL framework stand for?

  • Socio-cultural
  • Socialism
  • Substitutes
  • Sustainability

Q2. When assessing the overall effect on industry profitability of the five forces in Porter’s framework, one should follow which of the following approaches?

  • Ignore the assessment of each of the forces as they have no bearing on profitability.
  • Use the PESTEL framework to understand how the five forces will affect profitability.
  • Focus mostly on the pivotal force, which is the greatest source of competition in the industry.
  • Calculate and focus on the average effect of all the forces.

Q3. Which of the following industries is historically among the most profitable in the U.S.?

  • Aircraft, guided missiles, and parts
  • Pharmaceutical drugs
  • Airline services
  • Iron and steel

Q4. What force in the 5-forces framework corresponds to the threat of price wars in the industry?

  • Threat of new entrants
  • Bargaining power of buyers
  • Rivalry among industry firms
  • Bargaining power of suppliers
  • Threat of substitutes

Q5. PESTEL is a strategic framework used to analyze the industry environment of a company.

  • False
  • True

Q6. Inherently, industry analysis is a static framework, but it can be used in a quasi-dynamic way by applying the framework at different points in time.

  • True
  • False

Q7. The core premise of the structure-conduct-performance paradigm is that performance is what ultimately creates industry structure.

  • False
  • True

Business Strategy Week 03 Quiz Answers

Quiz : Internal Analysis and Competitive Advantage

Q1. Why has Southwest Airlines done amazingly well when others in the airline industry have been unprofitable?

  • It is invested in other industries to hedge the risk of being in the airline industry.
  • Many of its competitors filed for bankruptcy and so were unable to compete.
  • It has developed and sustained a competitive advantage over its competitors
  • All of the above

Q2. When do we say that a firm has sustained competitive advantage?

  • When a firm’s superior performance over its competition is profitable
  • When a firm’s superior performance over competition is achieved using environmentally sustainable practices
  • When a firm’s superior performance over its competition is maintained over time
  • When a firm’s performance is equal to the average of the industry

Q3. Which of the following is an example of a tangible resource?

  • Employee skills and expertise
  • Supplier & Distributor relationships
  • Knowhow
  • Raw material leases

Q4. If a firm has a resource or a capability that is valuable and rare, and difficult to imitate, then it may have a _______________.

  • Competitive parity
  • Temporary competitive advantage
  • Sustained competitive advantage
  • Competitive disadvantage

Q5. Starbucks’s real-estate approach was to avoid having multiple Starbucks outlets in close proximity or on the same block to prevent cannibalizing each other’s sales.

  • True
  • False

Business Strategy Week 04 Quiz Answers

Quiz : Strategic Positioning and Strategic Renewal

Q1. What are the main “generic strategies” that companies can use to strategically position their business units?

  • Cost leadership and differentiation advantage
  • Cost advantage and product leadership
  • Differentiation leadership and price advantage
  • Price leadership and product advantage

Q2. What is a dual (or integrated) strategy?

  • A strategy that combines the benefits of cost leadership and differentiation advantage
  • A strategy that uses broad scope and cost leadership
  • A strategy that uses narrow scope and differentiation advantage
  • A strategy that creates value through narrow and broad scope simultaneously

Q3. Which of the following is NOT a characteristic of a firm that is adopting differentiation advantage to gain competitive advantage?

  • The firm commands a price premium for its products or services.
  • The firm places its emphasis on controlling costs in order to produce higher EVA and profits.
  • The firm produces products or services that are unique and different from competitors.
  • The firm emphasizes value creation for customers and produces higher EVA and profits in that way.

Q4. Which of the following is NOT a part of the 3P dynamic capabilities framework?

  • Products
  • Paths
  • Processes
  • Positions

Q5. Customization is a driver of cost advantage for firms.

  • False
  • True

Q6. Cost leadership strategy requires firms to have broad scope.

  • True
  • False

Q7. Nokia, Blackberry, and Kodak have NOT been successful in recent years because they got stuck in the middle and needed a dual strategy.

  • False
  • True

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