Campbell’s Soup Company has decided to enter a new foreign market. They would like to avoid transportation costs for heavy canned goods, keep complete control over operations, and increase operations incrementally as the firm learns how to navigate the new market.

Question: Campbell’s Soup Company has decided to enter a new foreign market. They would like to avoid transportation costs for heavy canned goods, keep complete control over operations, and increase operations incrementally as the firm learns how to navigate the new market. Which strategy best aligns with Campbell’s goals?

  • Licensing / Alliance
  • Acquisition
  • Greenfield development
  • Exporting

Answers: Greenfield development

Conclusion of Campbell’s Soup Company has decided to enter a new foreign market. They would like to avoid transportation costs for heavy canned goods, keep complete control over operations, and increase operations incrementally as the firm learns how to navigate the new market. Which strategy best aligns with Campbell’s goals?

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