Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke.

Question: Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke. Which internationalization strategy would best meet Coca-Cola’s needs?

  • Alliance
  • Exporting
  • Foreign Direct Investment
  • Licensing

Answers: Foreign Direct Investment

Conclusion of Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke. Which internationalization strategy would best meet Coca-Cola’s needs?

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