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Q1. The goal of a go-to-market strategy is to generate sales.
Q2. Revenue models describe how the organization will charge for products/services.
Q3. In the context of choice of marketing, Guy Kawasaki says, “If you have more money than brains, you should focus on inbound marketing. If you have more brains than money, you should focus on outbound marketing.”
Q4. A sales channel is:
Q5. Customer acquisition cost and customer lifetime value must be evaluated independently.
Q6. Value pricing strategy is based on the understanding of the real value the firm is delivering to its customer.
Q7. Which pricing strategy is NOT discussed in Lesson 3?
Q8. Go-to-market strategy should address the following areas:
Q9. If one product is priced more cheaply than other similar products, then:
Q10. Sales conversion rate represents:
Q1. Why does a startup need to raise funds from outside investors?
Q2. A sensitivity analysis explains how changes in key assumptions will impact the business and its finances.
Q3. In forecasting revenue, where do entrepreneurs typically make mistakes?
Q4. Inventory turnover means
Q5. Operating cycle means:
Q6. In forecasting expenses, where do entrepreneurs typically make mistakes?
Q7. What is the ideal way to fund working capital requirements?
Q8. Debt comes from shareholders, while equity comes from lenders.
Q9. Proposing the valuation for the venture in an initial investor presentation is a great idea.
Q10. Average collection period is also known as days receivable.
Q1. What are possible sources of funding to finance a startup?
II. Angel investors
III. Entrepreneur’s own savings
IV. Funds from family and friends
V. Strategic partners and investors
Q2. The best angel investors are willing to ________.
Q3. To get the pre-money value of a firm, one must deduct _____ from the post-money value of that firm. (Fill in the blank.)
Q4. What is a security?
Q5. A stock-option pool that is calculated based on a ______ basis will dilute everyone’s investment. (Fill in the blank.)
Q6. Why would an angel investor want to invest in a startup?
Q7. Venture capitalists and angel investors will typically ask for ownership of a startup through the purchase of common shares.
Q8. A drag-along right gives minor shareholders the right to block a sale that has been approved by the board of directors and/or majority shareholders.
Q9. A good angel investor never joins the management of a company in which he/she invests.
Q10. Investment in “seed capital” is the most risky for an investor.
Q1. A customer need pivot is when:
Q2. Customer acquisition cost is:
Q3. KPI stands for:
Q4. Vanity metrics are metrics that are important and matter when making decisions
Q5. Some people will tell you there are really only two main metrics that matter for most entrepreneurial companies: customer acquisition cost and the lifetime value of a customer.
Q6. A channel pivot is when:
Q7. An acqui-hire is:
Q8. The lean startup methodology suggests not testing every assumption that you make about your customers, your value proposition, and your business model in an effort to be experimental.
Q9. Early shutdown is:
Q10. The goal of a “soft landing” is to try to shut the company down without permanently alienating everyone who was involved with the company.
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This course is intended for audiences of all experiences who are interested in learning about new skills in a business context; there are no prerequisite courses.