Entrepreneurship II: Preparing for Launch Coursera Quiz Answers

Entrepreneurship II: Preparing for Launch Coursera Quiz Answers

Module 1 Graded Quiz

Q1. The goal of a go-to-market strategy is to generate sales.

  • True
  • False

Q2. Revenue models describe how the organization will charge for products/services.

  • True
  • False

Q3. In the context of choice of marketing, Guy Kawasaki says, “If you have more money than brains, you should focus on inbound marketing. If you have more brains than money, you should focus on outbound marketing.”

  • True
  • False

Q4. A sales channel is:

  • A television channel where customers can see advertisements
  • A radio channel where customers can hear advertisements
  • A way to bring the product/service to market so that customers can purchase it
  • None of the above

Q5. Customer acquisition cost and customer lifetime value must be evaluated independently.

  • True
  • False

Q6. Value pricing strategy is based on the understanding of the real value the firm is delivering to its customer.

  • True
  • False

Q7. Which pricing strategy is NOT discussed in Lesson 3?

  • Cost-based pricing
  • Competitive pricing
  • Bundle pricing
  • Value pricing

Q8. Go-to-market strategy should address the following areas:

  • Target customers and their specific needs
  • Type of relationships with customers
  • Distribution channels for customers to purchase the products/services
  • All of the above

Q9. If one product is priced more cheaply than other similar products, then:

  • It must be cheaper to produce for the firm.
  • All the other manufacturers must be overpricing the product.
  • Customers may perceive the cheaper product to have cheaper/lower quality as compared to the other products.
  • None of the above

Q10. Sales conversion rate represents:

  • Rate of currency conversion for sales
  • Ratio of number of actual sales to number of sales calls made
  • All of the above
  • None of the above

Entrepreneurship II: Preparing for Launch Week 02 Quiz Answers

Module 2 Graded Quiz

Q1. Why does a startup need to raise funds from outside investors?

  • To acquire long-term assets
  • To raise working capital
  • To cover operating losses
  • All of the above

Q2. A sensitivity analysis explains how changes in key assumptions will impact the business and its finances.

  • True
  • False

Q3. In forecasting revenue, where do entrepreneurs typically make mistakes?

  • A. Assuming wrong customer adoption rates
  • B. Assuming wrong sales-cycle duration
  • Both A and B
  • None of the above

Q4. Inventory turnover means

  • A. Turning inventory upside-down in warehouse
  • B. Number of times inventory is sold in a given year
  • Both A and B
  • None of the above

Q5. Operating cycle means:

  • Time required to produce the finished goods
  • Time required to design the product
  • Time required to launch the new product
  • Time elapsed between purchase of inventory and collection of cash from customers

Q6. In forecasting expenses, where do entrepreneurs typically make mistakes?

  • A. Assuming wrong general and administrative expenses
  • B. Assuming wrong sales-cycle duration
  • Both A and B
  • None of the above

Q7. What is the ideal way to fund working capital requirements?

  • Using equity
  • Using long-term debt
  • Using short-term debt
  • None of the above

Q8. Debt comes from shareholders, while equity comes from lenders.

  • True
  • False

Q9. Proposing the valuation for the venture in an initial investor presentation is a great idea.

  • True
  • False

Q10. Average collection period is also known as days receivable.

  • True
  • False

Entrepreneurship II: Preparing for Launch Week 03 Quiz Answers

Module 3 Graded Quiz

Q1. What are possible sources of funding to finance a startup?

I. Crowdfunding

II. Angel investors

III. Entrepreneur’s own savings

IV. Funds from family and friends

V. Strategic partners and investors

  • I, II, and V only
  • III and IV only
  • I, II, III, IV, and V
  • None of the above

Q2. The best angel investors are willing to ________.

  • Invest money in a firm
  • Share their expertise
  • Work with management to help the business grow
  • All of the above

Q3. To get the pre-money value of a firm, one must deduct _____ from the post-money value of that firm. (Fill in the blank.)

  • Entrepreneur’s money in the firm
  • Loans taken by the firm
  • The amount of the investment
  • None of the above

Q4. What is a security?

  • Loans
  • Shares of stock
  • Options and warrants
  • All of the above

Q5. A stock-option pool that is calculated based on a ______ basis will dilute everyone’s investment. (Fill in the blank.)

  • A. Pre-money
  • B. Post-money
  • Both A and B
  • None of the above

Q6. Why would an angel investor want to invest in a startup?

  • Want to make more money than by investing somewhere else
  • Help make the world a better place in some way
  • They enjoy working with this particular startup
  • All of the above

Q7. Venture capitalists and angel investors will typically ask for ownership of a startup through the purchase of common shares.

  • True
  • False

Q8. A drag-along right gives minor shareholders the right to block a sale that has been approved by the board of directors and/or majority shareholders.

  • True
  • False

Q9. A good angel investor never joins the management of a company in which he/she invests.

  • True
  • False

Q10. Investment in “seed capital” is the most risky for an investor.

  • True
  • False

Entrepreneurship II: Preparing for Launch Week 04 Quiz Answers

Module 4 Graded Quiz

Q1. A customer need pivot is when:

  • A single feature of a product becomes the whole product.
  • The strategy changes to solve a different need for the target customer.
  • The whole product becomes a feature of a larger product.
  • There is a change in the way the product is delivered to the customers.

Q2. Customer acquisition cost is:

  • How long customers remain loyal to your business
  • The percentage of qualified prospects that actually choose to purchase
  • The total amount the company spends on sales or sales and marketing divided by the number of new customers
  • The percentage of prospects the company touches in some way with its marketing effort where they respond to the contact

Q3. KPI stands for:

  • Key pieces of information
  • Key performance indicators
  • Key persons index
  • Key private information

Q4. Vanity metrics are metrics that are important and matter when making decisions

  • True
  • False

Q5. Some people will tell you there are really only two main metrics that matter for most entrepreneurial companies: customer acquisition cost and the lifetime value of a customer.

  • True
  • False

Q6. A channel pivot is when:

  • A single feature of a product becomes the whole product.
  • The whole product becomes a feature of a larger product.
  • The strategy changes to solve a different need for the target customer.
  • There is a change in the way the product is delivered to the customers.

Q7. An acqui-hire is:

  • When another business is interested in acquiring a team instead of an actual company
  • You can generate some cash to settle debts by selling assets or technology
  • When pivots haven’t worked well and the company is shut down, leaving no creditors
  • None of the above

Q8. The lean startup methodology suggests not testing every assumption that you make about your customers, your value proposition, and your business model in an effort to be experimental.

  • True
  • False

Q9. Early shutdown is:

  • When another business is interested in acquiring a team instead of an actual company
  • You can generate some cash to settle debts by selling assets or technology
  • When pivots haven’t worked well and the company is shut down, leaving no creditors
  • None of the above

Q10. The goal of a “soft landing” is to try to shut the company down without permanently alienating everyone who was involved with the company.

  • True
  • False
Conclusion:

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This course is intended for audiences of all experiences who are interested in learning about new skills in a business context; there are no prerequisite courses.

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