Question: Which of the following most resembles an innovation driven by technology push? The R&D team from Sharp integrates a camera into their cell phones in 1997. Apple customers want larger phones, so Apple introduces the iPhone 6 Plus. Customers…
Question: Which of the following is a likely conclusion, given the graph below? There are higher levels of internationalization from 1990 to 2008. There are no obvious trends. There are lower levels of internationalization from 1990 to 2008. There is…
Question: Which of the following factors contributes to a “flat” world? High import or export tariffs Government regulated industries Unique cultural differences in various countries Technology (e.g. email or smartphones) Answers: Unique cultural differences in various countries Conclusion of Which…
Question: Which of the following best describes the diagrams below? Industry B values Local Responsiveness over Global Integration. Some firms within Industry B are competing on different dimensions. Industry B values Local Responsiveness over Global Integration. All firms in Industry…
Question: Campbell’s Soup Company has decided to enter a new foreign market. They would like to avoid transportation costs for heavy canned goods, keep complete control over operations, and increase operations incrementally as the firm learns how to navigate the…
Question: Which of the following is an example of “Greenfield” foreign direct investment? Adidas acquires a third party distribution team in Argentina Adidas purchases a manufacturing center in Argentina Adidas builds a new manufacturing center in Argentina Adidas develops an…
Question: Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke. Which internationalization strategy would best meet Coca-Cola’s needs? Alliance Exporting Foreign Direct…
Question: What advantage does licensing have over exporting? Increased profit potential Rapidly enter new markets Use excess capacity to help with economies of scale Gain local cost or production advantages Answers: Use excess capacity to help with economies of scale…
Question: Which of the following is NOT an advantage of exporting? Easier product customization Rapidly enter new markets Distribution can be handled through contracts Build economies of scale Answers: Distribution can be handled through contracts Conclusion of Which of the…
Question: Packaged goods often require high levels of national differentiation, and are therefore produced within a country rather than imported / exported. This industry would typically have _ levels of international trade and _ levels of foreign direct investment. high,…
