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Which incumbent firm is least likely to succeed?
Question: Which incumbent firm is least likely to succeed?
- A regional airline is a large enough that they can easily raise cheap debt to fund projects.
- A boutique hotel chain has a very loyal customer base that values the services it provides.
- An online real estate aggregator balances funding across the marketing and R&D budgets.
- A surgical supply company is satisfied with its project line. It decides spending money in marketing is more beneficial at this point than R&D spending, so they divert R&D funds into marketing.
Answers: A surgical supply company is satisfied with its project line. It decides spending money in marketing is more beneficial at this point than R&D spending, so they divert R&D funds into marketing.
Conclusion of Which incumbent firm is least likely to succeed?
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