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Which incumbent firm is least likely to succeed?

Question: Which incumbent firm is least likely to succeed?

  • A regional airline is a large enough that they can easily raise cheap debt to fund projects.
  • A boutique hotel chain has a very loyal customer base that values the services it provides.
  • An online real estate aggregator balances funding across the marketing and R&D budgets.
  • A surgical supply company is satisfied with its project line. It decides spending money in marketing is more beneficial at this point than R&D spending, so they divert R&D funds into marketing.

Answers: A surgical supply company is satisfied with its project line. It decides spending money in marketing is more beneficial at this point than R&D spending, so they divert R&D funds into marketing.

Conclusion of Which incumbent firm is least likely to succeed?

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